June 7, 2011

PSA: You text, they boot (very NSFW)

Have you ever had to endure someone using his mobile (be it a phone, a tablet, or something similar) to text or tweet just as the house lights are being dimmed and the show is about to begin?

Annoying, right?

You might appreciate how things are done at the legendary Alamo Drafthouse Cinema chain of Austin, Texas, as per their top banana Tim League:

When we adopted our strict no talking policy back in 1997 we knew we were going to alienate some of our patrons. That was the plan. If you can't change your behavior and be quiet (or unilluminated) during a movie, then we don't want you at our venue. Follow our rules, or get the hell out and don't come back until you can.

In other words, be courteous and considerate of everybody else that's in the cinema with you.

The Drafthouse's policy makes that abundantly clear: Patrons who cannot abide by the the cinema's no–texting policy get ejected, and their money is not refunded.

Unfortunately, the staff at one of their theatres had no choice but to do just that to one patron who ignored two warnings to turn her device off.

Not long after the customer was given the boot, she rang the Drafthouse's headquarters and left an obscenity–peppered message.

Uh–oh. Guess what the Drafthouse staff did with it:


©2011 Alamo Drafthouse Cinema.

You just had to give them useful ammo, did you, ma'am?

For the record, here's another PSA made years ago with the late Ann Richards (then the Governor of Texas):


©Alamo Drafthouse Cinema.

Got the drift, kids? Good. Now turn off that damn toy and put it away.

P.S.: The Drafthouse has twelve locations altogether — 11 in Texas (5 in Austin, 2 in Houston, 4 in San Antonio) and one as far north as Virginia (Winchester). That's a lot of enforcement.

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