January 25, 2011

Feature Presentation:
The Silent National Anthem (of India)

How often do you get something this amazing and special?

For the nation of India's 61st Republic Day (their national holiday), a team led by director Amit Sharma (of Chrome Pictures) made a new short video featuring his country's National Anthem (a/k/a "Vande Mantram") for the Reliance ADA Group's BIG Cinemas chain.

It's not unusual for audiences to be greeted by "Vande Mantram" before a movie in India; in fact, it's customary for theatres to run a short reel with the anthem before showtime.

But this version is… in sign language.

To quote Bobby Pawar of Mudra:

…Our idea was to use the Anthem to make people do more than just stand and sing, but make them feel a little differently about their country and while driving home a strong message about unity in diversity. The idea is centered on the thought, ‘Patriotism knows no language’ and it is brought to life by hundreds of special kids singing the National Anthem with their hands. The film is the first part of a program to engage people, on ground and on line, in a dialogue about how we can free our nation from the prejudices that can divide us.

Watch, then, without prejudice:


Courtesy Reliance ADA–BIG Cinemas.

Jai Hind!

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