September 29, 2010

Diversion: UTV logo makeover

Those of you who saw I Hate Luv Storys [sic], Peepli [Live], and We Are Family may have noted that UTV (one of India's biggest media player and certainly the nation's best filmi studio, hands down) recently gave their logo a complete makeover. It looks fine on a poster, but how good is it on the (big) screen?

Here's part of the old UTV ID, side by side with the new:

©2010 UTV Software Communications, Ltd.

I just hope that UTV's Ronnie Screwvala doesn't abandon the studio's penchant for edgy masala moviemaking; they're so damn good at it.

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