Getting your book to stand out in a pile of new titles isn't as simple as it might seem anymore. Sure, your publisher can make review copies available to all the usual suspects, and you can do book tours custom–tailored to your liking.
But is that sufficient anymore?
Last year, Penguin decided not, and when Naomi Klein's The Shock Doctrine emerged, there was an Alfonso Cuarón (Children of Men)–produced short film (directed by Jonás Cuarón) to go with it.
And here it is, if you've yet to see it. A very effective short, in my humble opinion. And yes, I do want to buy and read the book.
(There are higher quality versions — in QuickTime, Windows Media, and even open–source Ogg Theora [!!!] — available for free download on this page.)
On May 6th, Rolling Stone Magazine writer Matt Taibbi's new book The Great Derangement (subtitled A Terrifying True Story of War, Politics, and Religion at the Twilight of the American Empire) will be available in stores and from Amazon.com (among other outlets). And just in time for that day, we have this little collage animation made for its publishers (Spiegel & Grau) by Eric Merola.
©2008 Mark Taibbi/Spiegel & Grau/Eric Merola.
(Or you can watch a high–quality QuickTime version on Mr. Merola's own website.)
I just hope Mr. Taibbi's got appointments with both Pacifica (Democracy Now!) and NPR. He'll need them for sure.