I haven't encountered an advertisement quite like this… and it starts just like any other ad with water used as prominently as this.
But wait, and watch what happens next.
©2008 Amnesty International.
Yes, you read that right. Amnesty International.
You just saw "Stuff of Life," part of AI's new unsubscribe–me campaign.
And it unspools in cinemas Monday, May 12th. The Projectionist's birthday, no less.
Call it one very impressive present indeed.